Wear the words that don’t translate.
One feeling. One word. One drop.
Each season we surface words from other languages that name a feeling English can’t. The community votes one onto a shirt. We make a tiny run, retire it forever, and ship a collectible card that tells its story. The word is the hero. The shirt is the artifact.
A deep, bittersweet longing for someone or something loved and lost.
Why we’re different
Others sell hype or basics. We sell meaning you keep — and you don’t just buy it, you vote it into existence.
The feeling is the hero
We sell “that’s exactly how I feel,” not “learn a foreign word.” The emotion is the whole point.
The word is the visual
Each feeling gets one word from another language. Set large, that word becomes the entire design.
The apparel is the artifact
The shirt isn’t the point — it’s how you keep the word. Clean, monochrome, the word as art.
The community votes it in
Words go head-to-head. You vote the one that says exactly how you feel onto the next drop.
Tiny drops, retired forever
50 tees, 25 cream, 10 hoodies — numbered, then gone. Rarity is part of the meaning.
The card outlives the shirt
Every drop ships with a numbered, museum-grade card. Learn. Share. Preserve.
Two things people
keep forever.
A clean, monochrome garment where the word is the art — and a premium trading card, numbered and archived like a specimen.
Scarcity is the design: each drop is small, numbered, and never reprinted.
You don’t just buy it.
You vote it into existence.
The first 100 members become Founding Translators — they vote, get early access, and are archived on the site forever.
Join the Founders Club